| All of the White Papers and Guides listed below are free to download and aim to assist businesses and organisations in their mobile messaging efforts. Published by Clickatell and our partners, we trust that these mobile messaging guides will benefit you. |
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Festive Mobile Marketing Handbook (2009)
Use this guide if you're a small or medium business owner for ideas and
mobile marketing strategies that will help stimulate sales and customer
loyalty during festive season.
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Mobile Marketing Guide
Promote your business, reduce your operating costs and generate direct sales through SMS text messaging.
Clickatell's Mobile Marketing Guide offers you best tips and practices on how to maximise the benefits of
mobile messaging and it includes case studies and relevant examples that highlight the success stories. |
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SMS Providers Guide
Developers Home published this SMS Providers Guide to enable
consumers to choose a good mobile messaging service provider. They outline 13 essential steps to selecting a SMS provider
for your business or organisation. Once you have read this, then click on 'Clickatell: How do we rate' to see how our
award-winning SMS Gateway and API (Application Programming Interface) measure up. |
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101 Business Uses for SMS
SMS text messaging can enhance the performance of any business - from Indian micro enterprises to large corporate
companies. Text messaging is an effective and affordable way to increase the market presence and brand awareness of
any enterprise. Mobile messaging can not only increase the value offered to your customers and hence ensure customer
loyalty; it can also be used to reduce operating costs and drive direct and indirect sales. |
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The 2008 Mobile Marketing Handbook
Mobile marketing is revolutionising the way in which Indian businesses and organisations interact with their
customers. Simple and affordable to implement, mobile marketing is the only medium that offers true tracking
and reporting capability, justifying that important return on investment. Proven to be five times more effective
than direct marketing, mobile marketing is a cost-effective way to retain and grow your share of the market place. |
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SME Guide
Small and medium enterprises are taking on corporate players through innovative use of mobile messaging. As text
messaging is so affordable and effective, budgetary constraints are not the primary limit to communicating effectively
with consumers - no matter whether they are in India or anywhere in the world. Mobile messaging levels the playing
fields with its flexible, creative applications. |
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How do we rate?
Take a look at how Clickatell's SMS Gateway service matches up to the 13 essential characteristics of good SMS service
providers. It is clear from this overview that Clickatell deserves its reputation as an award-winning mobile messaging
industry leader. |
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Benchmarking Enterprise Mobile Messaging
The Aberdeen Group's "Benchmarking Enterprise Mobile Messaging Report: December 2006" confirmed SMS text
messaging as the world's leading mobile messaging service. Sponsored by Clickatell, this report reveals
that mobile text messaging is playing an increasingly important role for enterprises. |
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SMS & Travel Guide
SMS text messaging has rapidly become an indispensable tool for the travel industry. Used in a wide range of
applications from booking confirmations, insurance, e-ticketing to customer surveys, SMS text messaging is effective
and affordable for any type of travel industry operator in India. The Clickatell Guide to SMS and Travel offers an
overview of how SMS is being used, showcasing real examples and relevant case studies. |
5 Simple Steps to SMS Enabling your System Alerts
While email was previously virtually the only technology used to send
system alerts, today's software developers are turning to a better
alternative - SMS text messaging. SMS messaging provides a simple, fast
and low-cost method to send system alerts to system administrators,
despite their location.
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Limited Festive marketing Pack
The cost-effective, immediate nature of SMS makes it a winning solution for marketers across the globe.
At a time where marketing budgets are being reduced and highly scrutinized, marketers are expected to not only tighten their belts, but to produce greater results than ever before with substantially fewer resources.
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RSA SecureID On-demand
RSA and Clickatell have partnered to enable delivery of SecurID (r)
tokencodes to mobile devices via SMS/text. Clickatell's global messaging
service enables users to request and receive tokencodes with assured
delivery on the most extensive, carrier-grade infrastructure available.
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Mobile Strategies Whitepaper
Banks and Wireless Operators turn to mobile financial services
for new revenue streams.
Does past experience and the current global financial meltdown provide insight for creating a
successful business model?
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Bankers Guide Whitepaper
The top 100 banks around the world offer mobile services, and the ones
that don't are developing mobile strategies as you read this. Mobile
banking metrics are beginning to emerge, showing the success of this
truly viable banking approach.
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SMS in Call Centers
This white paper will address how mobile messaging solutions (via SMS)
can enhance a contact or call centre's self-service offering and will
explain how using the technology can increase revenues, whilst
significantly reducing the costs of outbound customer and employee
communication.
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Festive Retailers Mobile Marketing Guide
SMS marketing and communications cost a
fraction of that of traditional methods commonly
used to market, promote and communicate with
consumers via print ads, flyers and mailers, etc.
giving retailers an innovative way to reach
customers at a much lower cost and more
importantly in a dynamic and targeted manner.
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