Pyramid Research states that by 2012 India should be the fourth-largest market for mobile data revenue in the world, generating in excess of $14 billion; this despite the world wide economic downturn. No business can afford to ignore this trend and Clickatell offers businesses and organisations the messaging capability to effectively and profitably reach this market.

Mobile marketing is the term used to describe any marketing effort making use of mobile phone technology. The applications are wide ranging from direct sales of ringtones and mobile imagery to ticketing; promotional and value-added information services to increased interaction between companies and their customers – these can include ‘text-to-win’ competitions, SMS campaigns, viral text messaging campaigns and more. Great for customer retention and acquisition campaigns, mobile marketing offers a flexible range of applications. The mobile phone is extremely effective as a communication device as it is the most personal communication channel and because consumers need to ‘opt-in’ to receive marketing messages. They are far more likely to read your targeted message and respond to it if they have chosen to receive it.

What do Clickatell mobile messaging products offer you?

• Access to your customers’ most personal communication device.
• The ability to reach them wherever they are in the world – over 222 countries through 819 network operators.
• Tried and trusted award-winning products that will have you mobile marketing within minutes.

By marketing from a mobile platform, businesses and organisations can:

• Increase direct and indirect sales – by selling mobile products (ringtones, downloads) or referring customers to real-world stores.
• Reduce their marketing costs as text messages are more affordable than traditional forms of mass media marketing.
• Track the response rate and return on investment of that precious advertising budget. Forrester Research indicates that the response rate for mobile marketing is five times higher than direct marketing. Two-way text messaging functionality allows real time interaction between your organisation and the customer.
• Reach a much wider target audience – both in India and abroad. Clickatell’s SMS Gateway delivers text messages through 819 network operators to 222 countries. Reach your customers anytime and anywhere.
• Increase profit margins by using premium-rated SMS text messages to directly generate revenue or add other income streams by starting up a mobile information business.

Mobile marketing is highly effective and affordable – offering a fantastic solution to marketers in the tough economic climate. Besides that it is one of the only marketing avenues that can be tracked and monitored in real time allowing changes in marketing strategy if need be. With Clickatell, local Indian marketers and highly successful international brands have maintained and increased their presence in today’s competitive marketplace.

Launch your mobile marketing campaign today with Clickatell’s simple, flexible message-enabling API’s (Application Programming Interfaces). There is no need to be a technical ‘guru’ in order to use our products – Clickatell’s Communicator is extremely simple to implement and use. If you do have more sophisticated needs such as triggered messages, then our award-winning API products will suit your budget and needs. Clickatell offers 24/7 technical support and back-up to our customers.

Ready to get started with your mobile marketing campaign?

If you have no prior mobile messaging experience and would like to run your mobile marketing campaign from any computer with an Internet connection, then register now for Clickatell Communicator. There is no charge to sign up or use our Communicator product. You only pay for the text messages that you send.

If you need to set up automated or triggered message sending (keywords, dates, automatic responses to client interactions etc) then take a look at our developer-friendly SMS Gateway API's. There is no charge to sign up or use our award-winning API connections. You only pay for the text messages that you send.

Clickatell Communicator: Clickatell's Communicator is a very simple to use, web-based interface that allows you to quickly raise the profile of your brand and begin generating product sales. The additional features of Communicator make it ideal for mobile marketers: Bulk text message capacity. Text messages can be personalised. Clickatell offers extended global reach - all local Indian operators as well as more than 819 network operators in over 222 countries. 2-way SMS messaging allowing greater interactivity between your company and customers and vice versa. An easy reporting facility that allows you to monitor your campaign in real time and track the return on investment. Contacts can be imported into the address book via CSV files. Generate additional revenue with reverse billing and premium rated text message facilities. Clickatell's Communicator is great for sales promotions, mobile surveys, text-to-win competitions, mobile discount coupons or vouchers as well as viral campaigns such as 'forward-to-a-friend' promotions. I would like to know more about the Clickatell Communicator. I would like to sign up for the trial run (no charge and no obligation) of the Clickatell Communicator.