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Social Networking

Reach existing and new social network users anytime, anywhere with Clickatell.
 

The defining factor for social media in the next few years is going to be what additional value it can offer its users. More consumers want to be able to access their information from wherever they are in the world and whenever they want. For social media businesses, this means that it is no longer enough to just interact with users online but that the social network needs to have a mobile component.

Not only does this help retain your users by offering them tremendous value it also opens up new potential markets – those people who are more comfortable with SMS technology as well as penetration into emerging markets who have limited data connectivity.

Download Social Networking and SMS Case Study
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Download Social Networking Case Study

Mobile Social Application Rummble adopts SMS functionality to offer global reach and overcome handset capability issues.


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Clickatell has worked with leading social media companies such as Bluepulse, Migg33, MXit and Rummble to extend their brand presence in new markets and in new countries. Adding a mobile component to their existing sites and applications has helped these companies bind the virtual and real world together in a cost-effective and efficient way.

By September 2010, India is expected to have 500 000 million mobile phone users and by 2012, Pyramid Research predicts that India will be lying fourth in the world in terms of the revenue generated from mobile data – this is estimated in excess of $14 billion. The aggressive move by mobile phone companies into the vast rural areas of the country as well the decrease in handset and contractual prices have seen the market grow by 10 million new mobile phone users a month in recent years.

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How can mobile messaging enhance your social networking site or application?

Mobile messaging capability offers tremendous added value to your users:

  • They can access your site and their personal information from wherever they are in the world, whenever they want.
  • They can post and receive content on the ‘go’ through sending text messages to a public stream.
  • They can interact with other users in the real world by using text ‘check-in’ and ‘locate’ functions.
  • They can be alerted when they have new mail or posts that they subscribe to have been updated.

In other words, a mobile messaging component brings a static website to life, inviting your users to interact more deeply with your business in both the virtual and real world.

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What mobile messaging functionality means for your social networking site or applications:

  • Happy customers are loyal customers. By offering more value to your users, you ensure that they remain loyal to you.
  • Reach other potential target markets as text messaging overcomes all handset limitations and is not limited by undeveloped data connections.
  • Encourage your users to check in more often by sending 'text tickles' or alerts about new mail or developments - this increases the 'eyeball' rate which increases the advertising revenue that your site can generate.
  • Additional revenue streams in that premium-rated SMS text messaging and reverse billing can be used for direct and indirect sales.

Taking your social networking site or application mobile with Clickatell means more money and more customers! Clickatell is the world’s leading mobile messaging provider. Recognised by industry for the excellence and innovation of its mobile message-enabling products, Clickatell was awarded the ‘Best Value Product of 2008’ for its SMS Gateway by the Mobile Industry Review. We were also given gold medals at the Mobile Star Awards for ‘Most Visionary Wireless Leader’ and ‘Best Messaging System’ in 2008.

Take a trial run of our SMS Gateway – there is no charge or obligation and we will supply you with 10 free pre-populated text messages to test our system. Remember that with Clickatell, you only pay for the text messages that you send, there are no hidden set-up or monthly fees.

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